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Marketing Planning for Health-Based Professional Services

September 22, 2022 @ 11:00 am - 12:00 pm CDT

Presented by Dr. Marla Stafford

Friday, September 22, 2022  (11am-12pm CST) 

Event held online via Zoom. Link to access sent by Eventzilla upon registration.


 When attended in full, offers 1.0 CEs for Psychologists, 1.0  IL CEUs for Counselors and Social Workers, 1.0 BBS CEUs for Counselors and Soical Workers,  1.0 PDCs for Human Resource Professionals


Workshop Description:

Led by Dr. Stafford, an expert in the field of service and health-based marketing and professor at The University of Nevada, this webinar will lead individuals in the importance of marketing planning and how to develop a successful marketing plan to promote and grow their business. Focusing on how the development of marketing plans for health care services differs both legally and ethically from that of other industries, participants will walk away with the knowledge to develop an actionable marketing plan.

This introductory webinar will serve as a starting platform for future webinars.


Learning Objectives:

After attending this introductory-level program, participants will be able to develop an actionable marketing plan for use in their business.

Program Standards and Goals:

This program meets APA’s continuing education Standard 1.3:

Program content focuses on topics related to psychological practice, education, or research other than application of psychological assessment and/or intervention methods that are supported by contemporary scholarship grounded in established research procedures.

This program meets APA’s continuing education Goal 1:
Program is relevant to psychological practice, education, and/or science.


Ventola C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. P & T : a peerreviewed journal for formulary management, 39(7), 491–520.

Gilbert, JR, MR Stafford, D Sheinin, and K Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1981- 2020) International Journal of Advertising 40(4): 91-528. https://doi.org/10.1080/02650487.2020.1863048

Purcarea V. L. (2019). The impact of marketing strategies in healthcare systems. Journal of medicine and life, 12(2), 93–96. https://doi.org/10.25122/jml-2019-1003 18.


Registration & Fees:

General Admission — $55.00

TCSPP and University of Nevada Students/Staff- $15.00

TCSPP and University of Nevada Students and Staff should email [email protected]


Refund Policy:

100% of tuition is refundable up to 48 hours before the program. Within 48 hours of the program there will be no refunds.


Continuing Education:

Target Audience: All mental health disciplines. Graduate students welcome.

Psychologists. This program, when attended in its entirety, is available for 1.0 continuing education credits. The Chicago School of Professional Psychology is committed to accessibility and non-discrimination in its continuing education activities. The Chicago School of Professional Psychology is also committed to conducting all activities in conformity with the American Psychological Association’s Ethical Principles for Psychologists. Participants are asked to be aware of the need for privacy and confidentiality throughout the program. If program content becomes stressful, participants are encouraged to process these feelings during discussion periods. If participants have special needs, we will attempt to accommodate them. Please address questions, concerns and any complaints to [email protected]. There is no commercial support for this program nor are there any relationships between the CE Sponsor, presenting organization, presenter, program content, research, grants, or other funding that could reasonably be construed as conflicts of interest.

Social Workers. This program, when attended in its entirety, is available for 1.0 hours of continuing education. The Chicago School of Professional Psychology is licensed by the Illinois Department of Financial and Professional Regulation (IDFPR) to provide continuing education programming for social workers. License Number: 159.001036

Human Resource Professionals: This program, when attended in its entirety, is avalible for 1.0 hours of professional development credits.

Participation Certificate. The Chicago School of Professional Psychology is able to provide students and other participants who simply wish to have documentation of their attendance at the program a participation certificate.

Non Psychologists. Most licensing boards accept Continuing Education Credits sponsored by the American Psychological Association, but non-psychologists are recommended to consult with their specific state-licensing board to ensure that APA-sponsored CE is acceptable.


*Participants must attend 100% of the program in order to obtain a Certificate of Attendance.


The Chicago School of Professional Psychology is approved by the American Psychological Association to sponsor continuing education for psychologists. The Chicago School of Professional Psychology maintains responsibility for this program and its content.


September 22, 2022
11:00 am - 12:00 pm CDT