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Marketing Planning for Health-Based Professional Services

This webinar will lead individuals in the importance of marketing planning and how to develop a successful marketing plan to promote and grow their business. Focusing on how the development of marketing plans for health care services differs both legally and ethically from that of other industries, participants will walk away with the knowledge to develop an actionable marketing plan.

Niche Marketing for Health-Based Professional Services

This webinar will focus on how to develop and market to specific niches within the health care system. The program will also discuss the advantages and disadvantages of niche marketing. 

The Use of Social Media to Market Health-Based Professional Services

This session will focus on the use of social media to promote and market health care businesses. Types of marketing and advertising will be discussed along with the positives and negatives of using social media. 

Meet our Presenter

Dr. Marla Stafford

Dr. Marla Stafford is one of the earliest scholars in the field of service marketing and advertising. With over 30 years experience as a marketing dean and professor at various universities (including the University of Nevada, University of Memphis, and the University of North Texas), Dr. Stafford is a leading educator and contributor to the field of health care marketing. Her research activity has been published in over 100 journals, she has featured chapters in over 10 books, and has co-authored 3 books. Dr. Stafford serves on and chairs multiple committees and advisory boards in the fields of advertising and marketing, has won over 50 awards for her work, has appeared as a consultant on multiple news networks and television shows, and is a successful marketing consultant.

 

Continuing Education

When attended in full, each session offers 1.0 CEs for Psychologists, 1.0  IL CEUs for Counselors and Social Workers, 1.0 BBS CEUs for Counselors and Social Workers,  1.0 PDCs for Human Resource Professionals. 

The series, when attended in full, offers 3.0 CEs for Psychologists, 3.0  IL CEUs for Counselors and Social Workers, 3.0 BBS CEUs for Counselors and Social Workers,  3.0 PDCs for Human Resource Professionals. 

All mental health disciplines. Graduate students welcome.

This program, when attended in its entirety, is available for 1.0 continuing education credits. The Chicago School of Professional Psychology is committed to accessibility and non-discrimination in its continuing education activities. The Chicago School of Professional Psychology is also committed to conducting all activities in conformity with the American Psychological Association’s Ethical Principles for Psychologists. Participants are asked to be aware of the need for privacy and confidentiality throughout the program. If program content becomes stressful, participants are encouraged to process these feelings during discussion periods. If participants have special needs, we will attempt to accommodate them. Please address questions, concerns and any complaints to OfficeofCE@thechicagoschool.edu. There is no commercial support for this program nor are there any relationships between the CE Sponsor, presenting organization, presenter, program content, research, grants, or other funding that could reasonably be construed as conflicts of interest.

This program, when attended in its entirety, is available for 1.0 hours of continuing education. The Chicago School of Professional Psychology is licensed by the Illinois Department of Financial and Professional Regulation (IDFPR) to provide continuing education programming for social workers. License Number: 159.001036

This program, when attended in its entirety, is avalible for 1.0 hours of professional development credits. 

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