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Marketing Planning for Health Based Professional Services

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Recorded on Friday, November  18, 2022

Presented by Dr. Marla Stafford

When attended in full, offers 1.0 CEs for Psychologists, 1.0 IL CEUs for Social Workers, 1.0 BBS CEUs for Counselors and Social Workers, 1.0 PDCs for Human Resource Professionals, 1.0 NBCC Clock Hours

Workshop Description:

Health care professionals will learn to market their practice successfully and ethically. This webinar will lead individuals in the importance of marketing planning and how to develop a successful marketing plan to promote and grow their business.

This webinar will focus on how the development of marketing plans for health care services differs both legally and ethically from that of other industries and participants will walk away with the knowledge to develop an actionable marketing plan. 

Learning Objectives:

After completing this introductory level program, participants will be able to:

  1. Develop an actionable marketing plan for use in their business. 

Program Standards and Goals:

This program meets APA’s continuing education Standard 1.3: Program content focuses on topics related to psychological practice, education, or research other than application of psychological assessment and/or intervention methods that are supported by contemporary scholarship grounded in established research procedures. 

This program meets APA’s continuing education Goal 1: Program is relevant to psychological practice, education, and/or science.

Presenter Biography:

Marla R. Stafford, Ph.D. is one of the earliest scholars in the field of service marketing and advertising. With over 30 years experience as a marketing dean and professor at various universities (including the University of Nevada, University of Memphis, and the University of North Texas), Dr. Stafford is a leading educator and contributor to the field of healthcare marketing. Her research activity has been published in over 100 journals, she has featured chapters in over 10 books, and has co-authored 3 books. Dr. Stafford serves on and chairs multiple committees and advisory boards in the fields of advertising and marketing, has won over 50 awards for her work, has appeared as a consultant on multiple news networks and television shows, and is a successful marketing consultant.

References:

Ventola C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. P & T : a peer-reviewed journal for formulary management, 39(7), 491–520.

Gilbert, JR, MR Stafford, D Sheinin, and K Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1981- 2020)

International Journal of Advertising 40(4): 91-528. https://doi.org/10.1080/02650487.2020.1863048

Purcarea V. L. (2019). The impact of marketing strategies in healthcare systems. Journal of medicine and life, 12(2), 93–96. https://doi.org/10.25122/jml-2019-1003

Workshop Pricing:

General Admission: $55

Continuing Education:

Target Audience: All mental health disciplines.

Psychologists. This program, when attended in its entirety, is available for 1.0 continuing education credits. The Chicago School of Professional Psychology is committed to accessibility and non-discrimination in its continuing education activities. The Chicago School of Professional Psychology is also committed to conducting all activities in conformity with the American Psychological Association’s Ethical Principles for Psychologists. Participants are asked to be aware of the need for privacy and confidentiality throughout the program. If program content becomes stressful, participants are encouraged to process these feelings during discussion periods. If participants have special needs, we will attempt to accommodate them. Please address questions, concerns and any complaints to officeofce@thechicagoschool.edu There is no commercial support for this program nor are there any relationships between the CE Sponsor, presenting organization, presenter, program content, research, grants, or other funding that could reasonably be construed as conflicts of interest.

Social Workers. This program, when attended in its entirety, is available for 1.0 hours of continuing education. The Chicago School of Professional Psychology is licensed by the Illinois Department of Financial and Professional Regulation (IDFPR) to provide continuing education programming for social workers. License Number: 159.001036

MFTs, LPCCs, and LCSWs. Course meets the qualifications for 1.0 hour of continuing education credit for MFTs, LPCCs, and/or LCSWs as required by the California Board of Behavioral Sciences. If you are licensed outside of California please check with your local licensing agency to to determine if they will accept these CEUs. The Chicago School of Professional Psychology is approved by the California Board of Behavioral Sciences (BBS) to offer continuing education programming for MFTs, LPCCs, LEPs, and/or LCSWs. The Chicago School of Professional Psychology is an accredited or approved postsecondary institution that meets the requirements set forth in Sections 4980.54(f)(1), 4989.34, 4996.22(d)(1), or 4999.76(d) of the Code.

Participation Certificate. The Chicago School of Professional Psychology is able to provide students and other participants who simply wish to have documentation of their attendance at the program a participation certificate.

Non Psychologists. Most licensing boards accept Continuing Education Credits sponsored by the American Psychological Association but non-psychologists are recommended to consult with their specific state-licensing board to ensure that APA-sponsored CE is acceptable.

*Participants must attend 100% of the program in order to obtain a Certificate of Attendance.

The Chicago School of Professional Psychology is approved by the American Psychological Association to sponsor continuing education for psychologists. The Chicago School of Professional Psychology maintains responsibility for this program and its content.